Case study

Empowering Happilo in Quick Commerce: A Data-Driven Success Story

Designed by marketers. Untitled gives you the guidance, data and innovation you need to become a better marketer.

The Customer Story

Happilo has established itself as a leading brand in the healthy snacking segment, offering a diverse range of premium dry fruits, nuts, and seeds. As customer preferences shifted toward instant convenience, Happilo embraced the Quick Commerce model to deliver its products faster and more efficiently. However, breaking into this fast-paced market required more than just great products—it demanded data-driven strategies to optimize discoverability, stock availability, and delivery performance. To overcome these challenges, Happilo partnered with us to unlock their full potential in the Quick Commerce space.
The Challenge

Navigating Quick Commerce Complexities

Unlike traditional marketplaces like Amazon and Flipkart, Quick Commerce platforms pose unique hurdles for sellers:
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Limited Visibility

Limited visibility on competitive category keywords affected product rankings.

Stock Management Issues

Frequent stockouts across dark stores hindered order fulfillment.

Pricing Strategies

Difficulty in analyzing and optimizing against competitor pricing.

High Ad Costs

Increasing advertising expenses were reducing profitability.

Actionable Reports

Absence of customized monthly reports to guide strategy.
The Solution

Driving Growth with Data

Our platform addressed these challenges with a comprehensive suite of services

Monitoring and Alerts

Real-time tracking of delivery performance and stock availability, coupled with alerts.
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Discoverability Insights

Advanced tracking of keyword visibility and Share of Voice (SOV) enabled Happilo to optimize product discoverability.

Pricing Strategies

Competitor monitoring and pricing trend analysis allows Happilo to fine-tune pricing strategies.
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Custom Monthly Reports

Actionable reports to Happilo’s performance metrics highlighted areas of improvement and recommended strategies to drive growth.
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Achievement in numbers

Metrics via numbers
15%
Increased Share Of Voice
50%
Reduced Ad spent
28%
Increased Stock Availability

The Results : Happilo Achieved Measurable Success

Improved Visibility

A focused keyword strategy resulted in a 15% increase in share of voice for Happilo’s products across top category keywords, significantly boosting reach and discoverability on Quick Commerce platforms.

Availability and Delivery

Happilo improved stock consistency across dark stores in Tier 1 and Tier 2 cities, increasing stock availability by 28% and ensuring products were readily available to customers.

Reduction in Ad Spend

By reallocating budgets based on data-driven insights, Happilo reduced its ad spend by 50% while maintaining its visibility and sales performance.

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Pricing and Discount Analysis

Provided real-time insights into competitor pricing and discount strategies, allowing Happilo to optimize their pricing for better market positioning without compromising profitability and ensure Price Parity Across different channels.

Actionable Insights

Delivered monthly, custom reports offered detailed guidance on keyword performance, and inventory management to help Happilo stay ahead in the competitive Quick Commerce space.

Monitoring and Alerts

Real-time monitoring and automated alerts enabled Happilo to proactively address delivery delays, stock outages, and category shifts, ensuring smooth operations and enhanced customer experience.
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