In the current digital landscape of ecommerce, standing out among competitors can be challenging. However, harnessing the power of keyword research can significantly impact your online store's success. Understanding the importance of relevant keywords and how to implement them effectively can be a game-changer for your product listings.
Keyword research allows you to identify the specific terms and phrases potential customers use when searching for products similar to yours. By incorporating these keywords strategically into your product titles, descriptions, and tags, you increase the chances of your products appearing in relevant search results. This boosts your visibility, driving more organic traffic and potential sales.
Datavio provides a free extension that helps you identify top keywords being searched on Flipkart in a category, along with the number of products which are ranking on the keyword. This is critical information to understand whether your products are listed on the most searched keywords on Flipkart as well.
The "Products Ranking" field tells us how many products are ranking on the certain keyword to gauge the amount of competition that exists on the keyword.
It becomes critical to know the long tail keywords that customers may be searching for, while also knowing the relevant short tail keywords that customers are searching for. A long tail keyword usually translates to an immediate need of the product, and makes it easier to convert a sale for your product.
Once, the relevant keywords have been identified, they can be placed strategically in your Flipkart listing in different sections of title, description, highlights, and meta keywords.
PS. While keyword presence is a great way to ensure your product listings show up on the relevant keywords, you need to correctly optimize listings. To know more about optimizing listings, refer to the blog post here. It also has to be noted that Flipkart takes time to index on the keywords for your listings based upon the changes that you have done.
FYI, we have built a Chrome extension to allow you to easily identify keywords in any Flipkart listing to identify the core keywords on which the listing may be ranking on, along with the top keywords being searched in the category. Check out the extension here.
