Maximizing Revenue and Conversions by Monitoring Stock Outs Across Multiple Pin Codes on Flipkart and Amazon

Overview:

As brand revenue grows, unwanted sellers often latch on to the top-selling products. This potentially erodes brand value and leads to a loss of revenue due to unauthorised sellers selling incorrect products.

Why is it important?

1. To ensure that the products are available across important PIN codes so as to ensure that there is no loss of business.
2. To ensure that the products are never out of stock or unavailable across either of the PIN codes where the product might be best sellers.
3. Unifying this metric across multiple marketplaces
4. Unauthorized sellers stealing the buy box and potential customers lead to wrong revenue metrics captured on Flipkart and incorrect advertising revenue calculations, often leading to a lower ROAS than expected.

How Datavio helps brands with this problem:

Datavio monitors hundreds of SKUs regularly to identify buy box changes and new sellers to identify unwanted sellers regularly depending upon the required frequency of daily, or multiple times a day monitoring. Datavio also monitors the price to ensure that the prices of every seller is regularly noted and mapped to the price set internally by the brand.

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