How to Monitor and Prevent Unwanted Sellers from Latching onto Your Flipkart Listings

Overview:

As brand revenue grows, unwanted sellers often latch on to the top-selling products. This potentially erodes brand value and leads to a loss of revenue due to unauthorised sellers selling incorrect products.

Why is it important?

1. To ensure that only authorised sellers are selling the product.
2. Unwanted sellers don't sell fake products against your product, leading to customers using low-quality products, eroding the brand’s value.
3. Unwanted sellers are not underpricing the product, as the brand value is often associated with the product’s price.
4. Unauthorised sellers stealing the buy box and potential customers lead to wrong revenue metrics captured on Flipkart and incorrect advertising revenue calculations, often leading to a lower ROAS than expected.

How Datavio helps brands with this problem:

Datavio monitors hundreds of SKUs regularly to identify buy box changes and new sellers to identify unwanted sellers regularly depending upon the required frequency of daily, or multiple times a day monitoring. Datavio also monitors the price to ensure that the prices of every seller is regularly noted and mapped to the price set internally by the brand.

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