Maximizing Revenue and Conversions by Monitoring Stock Outs Across Multiple PIN Codes on Myntra
Written by
Mayank
Published on
August 20, 2024
As brand revenue scales, unauthorized sellers often target top-selling products, risking brand integrity and revenue loss. On platforms like Myntra, where competition is fierce, ensuring product availability and protecting your brand's value are crucial.
Why is it Important?
Maintaining stock availability across key PIN codes is vital for maximizing business potential. Unmonitored stock outs can lead to lost sales and missed opportunities, especially in high-demand areas. Additionally, unauthorized sellers may compromise your brand’s reputation by offering incorrect or counterfeit products.
The Challenges
Unauthorized Sellers: These sellers may hijack the buy box, skewing your revenue metrics on Myntra and impacting your advertising ROI.
Revenue Metrics: Stock outs or unauthorized sellers can lead to incorrect revenue calculations, resulting in lower-than-expected Return on Ad Spend (ROAS).
Inventory Management: Ensuring your products are consistently available across all important PIN codes is essential for capturing sales and maintaining market presence.
How Datavio Helps Brands with This Problem
Datavio offers a robust solution to these challenges by providing:
Comprehensive Monitoring: Datavio tracks hundreds of SKUs, monitoring buy box changes and new sellers at your preferred frequency, whether daily or multiple times a day.
Price Tracking: Regularly updates and maps seller prices against your internal benchmarks, ensuring consistency and integrity in pricing.
Unauthorized Seller Detection: Identifies and flags unwanted sellers, helping you maintain control over your brand’s presence and reputation.
To see how Datavio can safeguard your brand and enhance your revenue on Myntra, book a demo here or for more information visit our product page.
