A $300M+ listed ethnic-snacks major with 300+ SKUs across 10+ channels spanning quick commerce, modern trade and ecommerce — needing seamless PO tracking and financial reconciliation.
Amazon
Flipkart
Zepto
Swiggy InstamartOne of India's leading ethnic snack-food companies with a four-decade legacy and $300M+ revenue. Listed on the exchange, Bikaji runs an extensive distribution network with 300+ SKUs across bhujia, namkeen, sweets and western snacks, served by 200+ distributors across quick commerce, modern trade, ecommerce and general trade.
POs were fragmented across emails, portals and DMS systems, making real-time order and distributor tracking impossible.
The team spent hours tracking fulfilment and chasing distributors, with no systematic way to alert underperformers.
Manual PO vs invoice vs POD reconciliation across 10+ channels caused payment delays, disputes and leakage.
POs auto-extracted across 10+ channels into a single real-time view.
Performance-based automation tracks fulfilment and auto-sends alerts and reports to underperformers.
POs auto-punched into SAP while PO vs invoice vs POD amounts are continuously reconciled, flagging discrepancies.
Fulfilment gaps and payment mismatches surface as actionable alerts for finance and ops.